Pinnacle (Sports) aiming for UK return

Paris Smith, Pinnacle (Sports) CEO has not officially confirmed…

Paris smith pinnacle sports ceo
Paris Smith Pinnacle CEO

…but rumours are that  Pinnacle (formerly Pinnacle Sports) Bookmaker is set to return to the UK!

Great news for UK bettors and affiliates in the New Year. Pinnacle has applied for a gaming license in the UK and is expected to offer their unique betting services to British bettors in 2017.

Ever since Pinnacle left the UK betting market due to tax reasons in November 2014, the gap that the bookmaker with the unorthodox ‘winners welcome” approach was never filled.

What would Pinnacle’s return mean for UK bettors?

What makes Pinnacle different to mainstream bookmakers is that their business model is based on risk management rather than incentives.

Pinnacle’s risk model is based on maximising volume and it is therefore irrelevant whether an individual player is winning or losing.

A visit at Pinnacle’s website is enough to give you an idea of what that looks like.

While big bookmakers offer rounded odds of 1.35, 1.50 or 2.10, it is not unusual to find Pinnacle odds calculated to the third decimal point, such as 1.469, 2.892 or 3.685.

It is no secret that bookmakers track players who make profits consistently and limit or close their accounts. With Pinnacle returning to the UK soon, there is no reason for UK based customers to worry about this anymore.

That is the reason behind their eyebrow-raising tagline ‘Winners are welcome. Successful players sharpen our odds’, that keeps both UK bettors and affiliates alike in eager anticipation of the big day.

Pinnacle – eSports Operator of the Year

The alternative bookmaker, who relies on pricing to attract customers, recently rebranded themselves and expanded their offering in new exciting markets with results that did not go unnoticed.

The company accepted their first bet online in 1998 under the official name Pinnacle Sports. 18 years later, in June 2016, the established bookmaker changed their household name to Pinnacle after acquiring the domain name.

As part of their fresh approach, they put extra emphasis on the up and coming eSports betting markets. Their efforts were recently crowned with success when Pinnacle was named eSports Operator of the Year at the 2016 EGR Intel awards.

Marco Blume Pinnacle SportsAt the beginning of 2016, Pinnacle’s Trading Director Marco Blume, announced:

‘I expect eSports to surpass Ice Hockey in terms of bet count by the end of 2016”

Upon winning the eSports Operator of the Year award, the Trading Director said:

‘As of today, eSports wager count is 10% ahead of Ice Hockey for 2016.”

Apart from live odds and tournament listings, the Pinnacle eSports Hub offers in-depth articles on eSports betting tactics and strategy.

For those interested in alternative betting markets, keep an eye on Pinnacle’s Specials, where you will find odds on all sorts of alternative betting markets such as the Words Drone Racing Championships that they recently offered.

When will Pinnacle enter the UK market?

Although the acquisition of the UK license and the official date of entering the market is yet to be announced, their regulatory expansion is now seen as a matter of time.
After being awarded a license in Malta in March 2015, the UK license application is expected to follow the same track. Once that is complete, it wouldn’t be a surprise to see Pinnacle expanding further into European regulated markets.

Best way to keep an eye on Pinnacle’s expansion strategy is to follow their official social media accounts, either on Twitter @PinnacleSports or Facebook.

Or you can follow WillowBreeze Ltd’s marketing blog for more news on the betting industry or Pinancle

English Premier League preview: Hull City vs. Swansea City

Hull City vs. Swansea City Betting Preview

Hull City host Swansea City in this week’s highlight fixture in the Premier League. With little over ten games left to play, both sides will be desperate to get three points and move a big step closer to avoiding relegation. Will Swansea continue an impressive start to 2017? Can Hull catch their relegation rivals? Read on for some betting insight.

Will the revival lead to survival?

It was only eight games ago that Swansea (3.080*) was rock bottom of the Premier League, one point behind Hull (2.530*) in 19th. Both sides enjoyed a great run of form at the start of January and looked to have turned the tide. Swansea has managed to keep that run going, while Hull has fallen back into trouble.

The myth of the new manager effect was in full force when Paul Clement took charge of Swansea at the start of January and Marco Silva replaced Mike Phelan at Hull just a few days later. Following Silva’s appointment, Hull has played six games in the league (won two, drawn two and lost three).

Swansea has played eight league games since Clement became manager, winning five and losing three – those losses coming against Arsenal, Manchester City and Chelsea. The Swans seem to be in better form, but will Hull’s home field advantage influence the result?

Relegation records

Hull has had two spells in the Premier League in the last eight years, both of which only lasted two seasons. They finished 17th in 2008/09 before being relegated the following season, then finished 16th when they returned in 2013/14, only to be relegated a year later.

Swansea has made the second most defensive errors in the Premier League (15) and the third most errors leading to goals (six).
Swansea, on the other hand, has bucked the trend of newly promoted sides struggling in the Premier League. They won promotion to the top-flight for the first time in 2010/11 and haven’t been anywhere near the relegation zone since – the lowest they’ve finished is 12th (2013/14 and 2015/16).

Hull’s poor record with relegation might be seen as a negative but a loss for Swansea on Saturday would drag them into a battle they haven’t had to fight before.

Hull have paid the penalty

One part of Hull’s game that has hindered their chances of survival is discipline in defence. The Tigers lead the league in both penalties conceded and own goals scored – they have given away ten penalties (three more than any other team) and scored four own goals.

Swansea hasn’t fared much better – they’re third in the list of penalties conceded (five) and joint top with Hull for own goals scored. Additionally, Swansea has made the second most defensive errors in the Premier League (15) and the third most errors leading to goals (six).

A new Swansea style

Paul Clement has had a major impact at Swansea in terms of form, but he’s also dramatically changed their style of play. Previously a possession-centric team, Swansea now play with more width and tend to cross the ball into the box instead of working it through central areas.

Hull lead the league in both penalties conceded and own goals scored – they have given away ten penalties and scored four own goals.
This is the first season Swansea has averaged below 50% possession in their games (48.2%). They have also attempted the fourth most crosses per game in the league (24).

Swansea’s threat from wide areas extends to set pieces as they have scored 12 goals from dead ball situations (third in the league) – a worry for Hull who has conceded 14 goals from set pieces (the second highest in the Premier League).

What to expect

Hull will be desperate for a win on Saturday but avoiding defeat will be the first priority – bridging a four-point gap to safety with only ten games to go will be a real challenge. They will most likely set up to stop Swansea’s wing-backs from getting forward and try to cut off any supply to Gylfi Sigurdsson in the middle.

Sigurdsson has 10 assists this season – four of those have set-up Llorente who has scored 11 in total.
Sigurdsson and Fernando Llorente are at the heart of everything good for Swansea. The Icelandic midfielder has 10 assists this season (the most in the Premier League) – four of those have set-up Llorente who has scored 11 in total. If Sigurdsson can find space to play, Swansea at 3.080* is a great value bet.

Under 2 and 2.5 at 1.952* might not appeal to most considering Swansea has the worst defensive record in the league (conceding 2.19 goals per game) and Hull the second worst (1.96 goals per game conceded), but both sides will set up defensively and be looking to sneak a goal and protect it.

What do the odds tell us?

The latest odds for Hull City vs. Swansea City are updating below:

Real time odds for Hull City vs. Swansea City

Track any significant market movement with this insightful odds movement chart:

Hull City v Swansea Odds Movement

Hull City vs. Swansea City betting preview


This article was first published in Pinnacle’s Betting Resources and is written by Benjamin Cronin

Betting on the Premier League? Get the best odds and highest limits at Pinnacle.